Production & Marketing for Arts & Culture. Scotland, UK
services
We have 2 main packages: -promotional package for cultural organisations to run an effective video campaign. - ARTS showcase package for commercial organisations creating branded content to raise company profile and support the arts.
promotional package
used for promoting and documenting a product or service. there are 4 elements to this package. a full or partial service can be discussed.
1. Pre-production
All the planning needed to develop content that drives engagement - audience research - visual development - media formats and platforms - Release strategy
2. Production
Creating the raw material used to build the campaign - interviews - audio - cutaway footage - graphic templates - behind-the-scenes photography - frame-grab stills - written copy
3. Post-production
build and polish the media to take audiences on the journey - full cut video(s) - short cut video(s) - visual matching across campaign and brand - blending of visuals, audio and graphics
4. Campaign & data
distribution of content and metric collection - measure campaign success - make informed tweaks during campaign - collect data to lay foundations of the next campaign.
branded content used to raise company awareness and demonstrate brand identity. videos can be a pure artistic showcase or take on a documentary-style exploring artists and their work.
MOre information to come on our arts showcase package.
in the meantime here’s a few reason to consider branded content. - 59% better brand recall than with traditional ads - purchase consideration is 9% higher with brand content over traditional ad content - gain long-term assets. branded content can reach audiences for years to come.
